This brand identity redesign was done around a non-profit organization of our choosing. The process consisted of three major steps: designing the visual mark, creating a signature & defining a color palette, and finally documenting the mark and its applications in a brand guidelines book. I chose Project Beauty Share, an organization dedicated to providing personal hygiene, cosmetics, and beauty products to non-profit organizations that serve women and families overcoming abuse, addiction, homelessness, and poverty.
Designing the mark
When designing a new mark for Project Beauty Share, I took into consideration their current branding, the marks of similar organizations or competitors, and the brand's mission. Project Beauty Share is meant to promote a selfless & caring community of confident women. I felt it was important for the elements of the brand to evoke feelings of femininity and empowerment and encourage people to donate to a great cause.
Final Mark in Black and White
Signature & Color Palette
To expand upon the identifying mark that I designed for Project Beauty Share, I carefully selected a color palette that elicits feminine connotations as well as choosing a font to use for the brand name in the wordmark. In addition, this part of the project was where I began curating imagery to be used in the final book, began applying the mark to merchandise and environmental design elements, and designed icons for the brand.
Brand Identity Guide Development
This final phase of the project was an opportunity to seamlessly display all developed brand elements in one place. The design of the book itself was the main challenge but proved to be yet another chance to practice using grids, creating correctly sized body type columns that blend with imagery on the page, and ultimately providing correct print specifications.
*add pic of real print*
Reflection
The Project Beauty Share brand redesign is intended to support the organization in continuing to spread its mission and encourage people to donate to a cause that helps women everywhere regain their dignity.
This project, being my first experience with (re)designing an identity for a company, taught me so much about how to cohesively curate a brand that represents an organization's core values and intended appearance. I feel more equipped now as a designer to create not only signature marks but also comprehensive guidelines that companies can use to seamlessly introduce and keep up with their branding across many platforms and applications.
